Thursday, February 12, 2009

What's in a title?

There are all sorts of unique experiences I have in my work day that my corporate friends will never have. For instance, I get to make up my own title - which changes depending on the tasks of the day, who I am telling, and which one makes us laugh the most! The truth is I wear many hats at Admiral Road. I am the Office Manager when I have customers to talk to, supplies to order or bills to pay. I am the Director of Social Media (our favourite title) when I am spreading the word via Facebook, in a newsletter, or of course, blogging. Today Amy declared that I am the "web-genius". I get these titles not by virtue of my degree in Sociology (which I am still trying to figure out how to apply to the blanket business), but by virtue of being 23.

I’m not the only one who knows how to use a computer but I do have the advantage of not having had to work very hard at it. I was interested and I grew up at the right time. My family got our first computer when I was 12. It was new and exciting and I fought my 5 siblings for a chance to play with it. Now I can't imagine doing much in life without my computer. Instead of looking words up in a dictionary, I look them up on When I can't remember who was in a movie, the lyrics to a song, or baseball stats, my computer answers me instantly. The Internet is like my very smart best friend that I have grown to know so well that I take it for granted that I had to learn these things.

I have a whole host of knowledge that was acquired simply by being exposed to a huge amount of new technology as it came out. The benefit of my useless knowledge is that I have managed to carve out a unique role at this company because so many "skills" from my everyday life (blogging, Facebooking, troubleshooting) have turned into assets that I didn't know had value.

Now I see 5 year-old kids surfing the webkinz site or 8 year-olds texting on their cell phones (I didn't get a cell phone until I was 18!) and I wonder about my generation gap.What will these kids be able to do in 15 years?

Admiral Road has been making personalized blankets since 2002.

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